Apple is a feast for users

iPhone 4 WhiteApple has attained great success with its ability to understand what the consumer is looking for and even knows what they want; Apple effectively anticipates wants by their constant creative innovation and unique design that is among other things stylish, user friendly and affordable. They have also carved a niche in high technology in the same manner as Chanel has in the fashion world. People easily appreciate this device whether it's the I-Pod, the I-Phone, the Mac Air or the I-Pad. It has become a product defining personal identity in terms of how the individual is seen by society that makes him highly innovative, intelligent, stylish and standing apart from the crowd. It is adept at pure marketing genius.

Through its various profits it has been able to make windfall profits. These are a profit of $8.2 Billion in 2007, $11.2 Billion in 2008 and most recently $ 17.2 Billion in 2009. This amounts to more than a 100% growth in profit from 2007 to 2009. With these steady profits and Apple's constant innovation they are likely to produce more great innovated products which have not yet been thought of by potential users but which would have a great impact once created. Apple is suitably poised for anticipating consumer needs and fulfilling users expectations once a product is invented and marketed as a product.

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